Table of contents
If ITVX is missing from your US TV’s app store, the issue is regional availability, not necessarily the TV: ITVX offers free, ad-supported streaming to eligible users in the UK, while its live and on-demand service is unavailable in the United States.
On a supported UK device, install or open the ITVX app, sign in with a free account, and follow the pairing prompt. Premium is optional, while a streaming stick or box may be needed if your TV is not supported.
ITVX Supports Select TVs and Streaming Devices
As of September 2026, ITVX offers free ad-supported streaming to eligible users in the UK on select smart TVs, streaming devices, TV boxes, and game consoles. ITVX live and on-demand streaming is unavailable in the United States, even when the hardware itself appears on the supported-device list.
Below, I’ll go over how to get ITVX working on the most common devices, step by step.
1. Install ITVX on Smart TVs
On eligible UK devices, supported models include Samsung TVs from 2017 onward for live and on-demand viewing, Samsung 2016 models for on-demand viewing, and LG TVs from 2016 onward, along with select Sony, Hisense, and Panasonic models. On a supported Samsung TV, follow Home > Apps > ITVX > Install; LG and other supported TVs use the shared app-store steps below.
Install ITVX and Sign In on Your Smart TV
2. Watch ITVX on Streaming Devices & TV Boxes
If your TV does not support ITVX natively, a compatible Sky Q box, Fire TV Stick, Roku device, Apple TV, or casting device can provide another viewing route.
For eligible users in the UK, choose a supported device, connect it to the TV and internet, then install or open ITVX and sign in.
2.1 TV Boxes & Platforms (Sky Q, Virgin Media, BT TV, Freeview Play)
To access ITVX on TV Boxes:
On a supported TV box, ITVX may already be installed; otherwise, look for it in the device’s app or on-demand menu.
Older models, such as Sky+ or early Freeview receivers, don’t have access to the app.
2.2 Streaming Devices (Fire TV, Roku, Apple TV, Chromecast)
To install ITVX on streaming devices:
On eligible UK devices, install ITVX manually on a compatible Fire TV, Roku, Apple TV running tvOS 18 or later, or Google TV device, including NVIDIA Shield.
To cast with Chromecast, connect your phone or tablet and Chromecast to the same Wi-Fi network, open a program in the ITVX app, tap Cast, choose your device, and press play. Use the Cast control again to disconnect when you finish. AirPlay is a separate supported route for sending ITVX from a compatible Apple device to your TV, while Google TV devices use the native ITVX app.
3. Access ITVX on Game Consoles
Prefer watching through your console? ITVX is available on PlayStation (PS4, PS5) and Xbox (One, Series S/X).
If your console is already hooked up to your main TV, there's no need for extra gadgets.
To set up ITVX:
4. Watch ITVX Offline (with StreamFab Downloader)
Installing ITVX on a TV gives you streaming access. Offline viewing follows a separate path, with different requirements for official mobile downloads and desktop local files.
Official ITVX downloads require Premium and are limited to eligible titles on supported phones and tablets. They remain available for up to seven days and must be finished within 48 hours after playback starts. For travel, download the titles in the UK before departure.
StreamFab ITVX Downloader is a desktop local-file workflow separate from ITVX’s official mobile download feature. It uses screen-recording technology for content you are authorized to access.
Save only ITVX content that you are authorized to access , and keep the account or subscription that grants access active.
Use saved files only for personal viewing. Do not share, redistribute, upload, or commercially use the content, and follow ITVX's terms and applicable law .
Whether a specific use is permitted depends on the title, account, platform terms, local law, and circumstances.
- Save eligible ITVX movies and shows that your account is authorized to access.
- Save supported videos in 720p/480p quality.
- Save videos as MP4/MKV files with AAC 2.0 audio.
- Ad handling depends on the selected ITVX plan and available workflow.
- Add multiple eligible ITVX videos to a batch.
- Use the built-in browser to access ITVX within the desktop workflow.
The steps below summarize the local-file workflow, while the detailed process for downloading ITVX videos on a PC is covered on the dedicated page.
Note: After processing finishes, open the local MP4 or MKV file in a compatible player or move it to a device that supports the selected container, codec, and audio format.
FAQs
Here are quick answers to common questions about installing, activating, and using ITVX on a TV.
Q
Why is ITVX missing from my TV’s app store?
ITVX streaming is available only in the UK, so a TV model that supports ITVX in the UK may not offer the app through a US app store. On a supported UK device, restart the TV, install available firmware updates, reset the app or clear its cache where that option exists, and reinstall ITVX. If the model is unsupported, connect a compatible streaming device instead.
A
Q
Do I need ITVX Premium to activate my TV?
No. A free ITVX account is sufficient for free, ad-supported streaming on eligible devices in the UK. Premium is optional, and pairing your TV does not require payment.
A
Q
Why does my ITVX pairing code no longer work?
ITVX pairing codes expire after one hour. Generate a new 6–10 digit code on the TV and enter it at itv.com/pair, or use the displayed QR or remote and email-link option.
A
Q
Should I search for ITV Hub or ITVX on my TV?
ITVX replaced ITV Hub as ITV’s streaming service and app. Search for ITVX in the app store on a supported device.
A
Q
Does installing ITVX let me save shows on my TV?
No. Installing the ITVX TV app provides streaming access. Official offline downloads require ITVX Premium and are available for eligible titles on supported mobile devices for up to seven days. Once playback starts, the title must be finished within 48 hours.
A
Q
Can I watch downloaded ITVX shows while visiting the US?
Eligible ITVX Premium mobile downloads made in the UK before departure can be watched in the US within their seven-day and 48-hour playback windows. ITVX live and on-demand streaming is unavailable outside the UK.
A
Conclusion
For eligible users in the UK, the simplest route is to install ITVX directly on a supported TV, console, or streaming device, then sign in with a free ITVX account. If the TV does not support the app, use a compatible streaming device or cast from a phone or tablet.
ITVX Premium is optional for ordinary TV activation and adds official mobile downloads for eligible titles. For authorized personal offline viewing on a computer, StreamFab ITVX Downloader provides a separate local-file workflow. Use the ITVX app for everyday streaming, and follow the access and use conditions explained in the offline section.
Try It Free macOS 12.0 or newer